The Yeti is a bar and restaurant opening soon in the heart of the Wasatch range - in Salt Lake City, Utah. Designed with a balance of elegance and earthy aesthetics, the space offers a welcoming atmosphere that resonates with nature-inspired charm.

With a target audience spanning a wide age range, the majority of The Yeti’s customer base is rooted in the millennial generation-adventurous, trend-conscious, and drawn to authentic experiences.

For this project, I developed logo concepts that reflect the brand's identity. Inspired by the restaurant's earthy and natural aesthetic, each concept was thoughtfully hand-drawn, scanned, and digitally retouched to maintain an authentic and organic feel.